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Entrepreneur Identifies Opportunities For Business Growth Amidst Covid Pandemic


An increasing number of aspirational middle-class Indians are on their path to becoming successful entrepreneurs. Hari’s professional journey depicts making informed decisions as imperative to overcome a business crisis. Today, Hari Charan Bade, Managing Director, Ideas Add Media, spends his days curating creative media solutions for clients. Within a short span of 5 years, his company became an acknowledged creative digital media and technology company, recognized by Indian and International media and industry counterparts.


Acknowledging his professional contribution, he was facilitated with Excellence in Advertising, Marketing, and PR by The Economic Times, including Excellence and Leadership at the Global Choice Awards 2021. Ideas Add Media offers Corporate Film Production, Events Promotion Branding, and Advertising. As an entrepreneur, he continuously builds a strong network, providing tailored services that ensure a successful campaign for clients across diverse sectors.



His Entrepreneurial Journey

It all started when Hari became a distributor of Telugu films. With luck on his side, he soon became one of the top film distributors in Andhra Pradesh and Telangana, who successfully concluded distributing over 300 movies projects.”The successful execution to organize the International Children’s Film Festival was one of my most significant achievements. It unlocked a path for me to pursue advertising and marketing, which encouraged me to start IdeasAddMedia.”



Have Faith In Yourself & Recognize Your Business Acumen

Today, Dhirubhai Ambani, Azim Premji, and Bill Gates are household names. However, early on in their career, they too faced rejection professionally and personally—before finally landing a foot in the door to become an accomplished global entrepreneur. Hari credits his brother and father for installing confidence in him as a child. They urged him to recognize his business acumen. “I admire my father and brother for their hard work. Witnessing their professional struggle in business to make ends meet prepared me to face challenges head-on. The learning paved the path for my entrepreneurship journey,” he says.



Fuel Your Aspirations To Compete & Succeed

Born into a middle-class business family, after graduating in Engineering, he developed a keen interest in businesses and marketing. The desire to work in a competitive environment instilled an intense passion for becoming a recognized entrepreneur. Digital Marketing, Advertising, and PR as professions require one to stay abreast with new trending marketing and content tools and digital platforms to sustain business in the highly competitive professional environment. Hari realized the crucial aspect to expedite professional growth to upskill. He pursued Digital Marketing from ISB (Indian School of Business) to enhance his skills.



Interactive Marketing Strategies Augment Business Expansion

All set to reach almost a million digital audiences annually, Ideas Add Media unquestionably adopt an interactive approach to their storytelling that drives data. They curate effective communicative collateral using brilliant audio recordings for various web portals that urge the user to make quick decisions in choosing the product or service.



Finding Opportunities To Expedite Business Sales Amidst Covid Pandemic

Hari firmly believes the USP of a successful marketing and sales strategy is first to comprehend the business needs of the hour. A distinct blend of various tools and technologies used to boost business sales sets your services apart in the industry.

“We used advanced technologies like AI and ML to provide the best service and help our clients grow exponentially. These factors placed us among the top players in the industry. Later, with our creative strategies and constant improvements, we outperformed every competitor. We began business with four clients. Soon after, we managed over forty-five clients during the pandemic’s peak.”



Providing Humanitarian Aid During Covid To Migrant Travellers & Underprivileged

Amidst such unprecedented times, Hari and his colleagues are determined to work as frontline COVID warriors. They started a CSR initiative that supports the underprivileged, helps provide food packets, masks, transportation back home for migrant travelers, medical assistance, and supplies to critical patients with free oxygen cylinders amidst the covid pandemic.

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